Mangling MailChimp, Round Four: Boxing with Boxzilla

Are we ready to start that email list?  In our last mangle of the Mailchimp, we conquered the Mailchimp plug-in–now it’s time for the next level: those boxes that jump up and ask for an email.  Welcome to the Boxzilla plug-in and Review! What is Boxzilla? Boxzilla is a “lightweight” plug-in  (according to it website)… Read More

Taming the SERP . . .ent : SEO for beginners and Keyword Planning

Google used to provide a free Keyword planner.  It isn’t free anymore. I’m told what you have to do is sign up for Google Adwords, start a campaign and IMMEDIATELY STOP IT to stop the dang thing from charging you. So what is a newbie blogger, home business person, or content creator to do, then? … Read More

Understanding Twitter Analytics in Three Easy Steps Because Four Steps would be Awkward.

Have you ever stumbled upon the statistics for your Twitter site and wondered, what the heck is all this supposed to mean? Impressions?  Engagements?  Here’s the skinny on getting a beginning understanding of Twitter analytics. If you’re on Twitter, you can’t escape the constant pressure to PROMOTE your tweets.  Before I start spending money, though,… Read More

Six Ways of Getting MORE Retweets!!! (No, not really. On bad advice, bots and Twitter)

LOL.  The crazy advice that you get on tweeting sometimes is flawed. Don’t believe everything you read out there, kittens.   I’ve pointed out before that you need to be aware of botnets.  Botnets work because your Twitter feed is run by merry elves–or perhaps space aliens is a better analogy– known as “algorithms.”  These elves or… Read More

Pinterests and Blogging? How does that even work?

One of the most surprising revelations in my study of other people’s blogs is that Pinterest apparently matters in driving traffic to blogs.   Several bloggers I’ve read who talk about traffic and referrals cite Pinterest as an important referrers.  This would seen logical for DIY bloggers, hair and fashion, photography and food blogs–things that have… Read More

Why You Need a Twitter Account for Your Blog

I have a personal Twitter account.  Can’t I just use that for my brand?   The short answer is sure, however . . . a Twitter account for your brand is highly recommended because it helps you connect to your readers–and your readers connect to YOUR BRAND. Lola’s Wise Guide for Twitter I created the @impracticaladvi… Read More

That Stuff Don’t Work for Me: Advice for Female Founders Over Forty

The problem with self-help books is that what works for some people isn’t necessarily going to work for me or for you. As my friend, Aunt Chan, says, “That shit don’t work for me.” Two years ago, I read a book that really inspired me at the time, though I found much of it — just… Read More