Four Myths About the Advantages of Self-Hosting

We’ve read the books like WordPress for Dummies  and the websites we find on gearing up to start a business using blogs.  In all of these we are told,  “self-host” !  and then the myths follow.  This advice needs a serious update. I was totally taken in by the “expert” advice on self-hosting and had… Read More

Mangling MailChimp, Round Four: Boxing with Boxzilla

Are we ready to start that email list?  In our last mangle of the Mailchimp, we conquered the Mailchimp plug-in–now it’s time for the next level: those boxes that jump up and ask for an email.  Welcome to the Boxzilla plug-in and Review! What is Boxzilla? Boxzilla is a “lightweight” plug-in  (according to it website)… Read More

This Blogging Life: Blog as MVP–Minimum Viable Product

A number of the new business classics point to the “blog” as an example of a “minimal viable product” — more popularly known by its mnemonic, “MVP.” The minimum viable product is the smallest thing we can create that can stand on its own as something customers will buy.  Why is the MVP so important… Read More

Yoast SEO: A Review of the Readability Feature

Now that I’ve gotten Yoast SEO installed, finally, what does it actually DO? Here’s a quick review of the plug-in after a week of using it. I focus on its main feature: readability. Honestly, I didn’t think this one would matter much.  Actually, I’m finding its probably one of the best features.  And this readability… Read More

Using the “Black” WP Admin Editor

There are two different dashboards (and editors) available in WordPress:  the default “blue” one and the advanced “black” one. If you’ve been using the blue for awhile, switching to the black one has a bit of a learning curve.  When you move up to the Business plan, you may find you need to use the… Read More

The Snowflake Method in Planning Blog Content

When we first start a blog, we can easily get caught up in over-planning.  This can create writer’s block, anxiety, and nifty way to procrastinate actually writing blog content. My method is a combination of Randy Ingermanson’s “snowflake” method and my own home-made process of creating a loose structure for planning blog content.  Read More

Mangling MailChimp Yet Again: The WordPress Plug-In

In the last two years, I’ve seriously studied this blogging-as-a-business idea–and everywhere I go, I hear the advice: start an email list. It’s important to know your customers.  It’s important to reach out and remind them you’re there.  We’re told if we’re ever going to sell our customers anything that they want to buy, we… Read More