In doing research on group boards and rich pins, I came across this interesting article on how to FIND group boards that involved using Pinterest analytics. With my lame little boards, I hadn’t really paid any attention to Pinterest Analytics. So in the interest of science, I went to take a look. Here’s an explanation of how to understand Pinterest analytics and how to interpret them for the complete Pinterest novice.
First Things First
To access your Pinterest Analytics, go to your Pinterest account and look in the left upper corner. It looks like this.
If you’re not seeing that, perhaps you don’t have a business account. Make sure you have a business account and that you claim your blog on Pinterest.
The Pinterest Analytics Overview
Now, you can see that my stats are really lame, this I readily admit. But you can see that since adding the free account on Tailwind and joining a few tribes, there is this tiny, tiny bump.
Why We Should Baseline Analytics
I try to make it a practice to look at analytics a few days after establishing a service like Tailwind or a practice, like using the Yoast readability metrics, to get a first look at the “before” and “after.” And here, we see an initial big spike. Now when the numbers are so LAUGHABLY low as this, tiny changes can make big-looking results but still, this is a nice little bump. The “baseline” is the normal numbers BEFORE we do something new. To understand
A Closer Look at a Pinterest Profile (Yours Truly)
When we hit the “More >” button at the top of the each graph, we get a deeper dive into those statistics. Here’s what I saw:
My views on Pinterest jumped up mostly because of this little post I put up on 3 February, a modest little post with a cute chipmunk. 🙂
Note that the darned thing doesn’t even have a description. I didn’t know what the heck I was doing.:) (and I’m still learning.)
The last bump was the beginning of my free Tailwind account trial. That’s substantial, the result of my asking to join a few Tailwind Tribes. Tailwinders are checking me out, I should think.
Below that, we get my top pins.
The first post is the “chipmunk” post, the other one is my Gearing up For Pinterest post. Note the measly number of click-throughs, hee. It’s pathetic. The SEO guide (chipmunk) post was done very early in my blog and was one of my first pins. But look at the rich pins I posted from Tailwind, the last two on the list. They got decent scores–possibly because they are rich pins. We can see here that Pinterest’s algorithms do favor them.
People You Reach
The “People You Reach” analytics are right next to the profile analytics. Here we see I have an average of 38 monthly viewers, but after 13 February, there is a little bit of a rise.
Engagement is pretty much zero, flat, no one is bothering. Now I have zero Pinterest strategy up to this moment. So we can only go up from here. I hope.
When we dig down into the audience demographics, it gets interesting. More men than women! Strange. The one guy who clicked through was into men’s apparel, I think. (Wonder if he’d be interesting in my “blogging as online drag” post?)
You can find what people are interested in on this “reach” page. It’s a tab at the top. For a weak, lame-o page like mine, the results are not really encouraging. Also, Lair | Admin has zero pins of mine. I know, I checked. Can’t find any pins of mine. 🙂
Developing that Pinterest Strategy
The blogger who suggested a good way to find group boards already had a fairly strong Pinterest strategy. Her boards had strong engagement and she was working from a position of strength. Tailwind may provide that assistance in developing a Pinterest strategy that works. I laid down my $120 bucks for it this afternoon. Tomorrow, I’ll post about “rich pins” and the beginnings of developing that Pinterest engagement strategy from scratch.
Will the Tailwind bump from curious Tailwinders develop into good relationships? Will I find the right tribes and group boards? It’s going to take time and a bit of struggle. And probably a bit more money. Tune in tomorrow for my article on Yoast SEO, Tailwind and rich pins. Thanks for dropping by! ~ Lola.