I have been trying to wrap my head around Pinterest for two solid months. Rich pins, pin this, pin that, group boards, Tailwind, blah-blah, Tailwind — over and over again. SO MUCH RESEARCH and so little to show for it. Then, I broke down and hopped on a free trial of Tailwind. O.M.G. This is possibly the secret sauce to making Pinterest work. ‘
My first inkling that there was something more to Tailwind than the buzz was this bit of content marketing by Tailwind itself called Pinterest for Skeptics. It’s full of the typical marketing moonshine about massive, massive traffic potential — a competent pitch, but I felt, you know, very, very skeptical. Analytics, scheduling, yadda-yadda-yadda, his song and dance about creating oh, 20 boards and putting like 20 pins on a board…It sounded like Pinterest would have to become your freaking LIFE. Exhausting. And then!
Then the pitch-master began talking about TRIBES.
A Tribe is a collection of people who all have Pinterest accounts around the same topic. You can submit your content to a Tribe and everyone within that Tribe can pin it to their boards. The Tribe dashboard keeps a log of who’s shared the most content from other Tribe members, so being liberal about your pinning will go a long way in getting others to pin your content.
Tailwind is a COMMUNITY CURATION platform. Oooooooooooh. That’s very different!
Sturgeon’s Law: 90% of everything is cr*p.
Most Internet content, including pins, are worthless. What the Internet platform can do is create systems by which the better content gets validated, so that the algorithms can bubble it up to the top. The problem with Pinterest is that its algorithms are all about whoever gets the most repins. Older content will have more opportunities for being seen, therefore they’ll tend to have more pins than fresher content. When I searched for quality content, I just got, well, headaches. It was a morass of crap content. I tried and tried but I couldn’t find any way to get beyond swimming in a sea of iffy pins with occasional good content. It seemed totally hit or miss. Pinterest research has taken HOURS out of my research time with very little rhyme or reason as to what makes for a good Pinterest strategy–except for the constant mentions of Tailwind.
Yes, it’s a Scheduling System. But So Much More.
I hopped on Tailwind and got a ten-minute video tour of how to schedule pins. Gads, the notion of spending so much time finding and scheduling pins did NOT make me want to become a Pinteresting person! Who could imagine pinning twenty pins of anything? But I’m a game gal. I put on the little Tailwind Chrome extension, took the tour, but what I really wanted to see was this Tribe function. The video on scheduling was interesting and helpful.
But I came here for the Tribes. The ten-minute video for Tribes was all “buttonology” — not a great walk through but okay. The system pops you into a beginners group right away and from there it’s all a profusion of material and things to look at and re-pin, but I had difficult getting into actual content. Clicking on pins didn’t let me get through to the actual article the pin was about. Was this because all the pinners were newbies and didn’t construct the pin correctly? I don’t know. Some worked, most didn’t. Hmm.
Why this is promising.
Tailwind looks to be a way to meet other content marketing geeks, bloggers, and those seeking to create businesses and side-gigs online. There are hundreds of tribes and you can create your OWN little communities! There are all kinds of admin tools and capabilities, like the old chatrooms and message boards of Ye Olden Days, but they’re all circulating around getting the most out of Pinterest. Community Curation is a very promising way to crack the nut that is Pinterest. It could also lead to relationships. Backlinks. Guest posting. It’s about more than just Pinterest.
Tribes combine a huge boards of pins-other-people-want-to-get-shared, with chatroom and community creation capability. It’s a big sharing party–and while there’s a free trial, the fact that there’s a paid version means people are going to be demanding quality. New capabilities will be developed. They’ve added Instagram recently. COUNT ME IN on this experiment!
More Soon. This looks to be a very interesting platform. I’m looking forward to exploring it. In the next couple of weeks, I’ll document my experience with using Tailwind–and give you the skinny on how it works and who it works best FOR. For now, Goodnight. And I hope tomorrow to blather on more productively soon. Best, Lola