WordPress.com continues to amaze me with the knowledge and friendliness of its Happiness Engineers and its wealth of help files and tutorials. Here I go over the SEO tips you can find in the help files, if you know where to look!
Another chat with a Happiness Engineer
This morning, I spent quality time with a Happiness Engineer, puzzling out some issues with cross-marketing to Pinterest, which I will take up in yet another future post. The HE (Happiness Engineer) suggested the use of a plug-in which got us off on the issue of plug-ins for social media–and work arounds for plug-ins for those who are on the other (non-Business) plans.
Business plans can use plug-ins on WordPress.com, others can’t. Business plans are a big investments–and many of the popular plug-ins have an annual cost. Very small, fledgling online businesses don’t even know what to do with the free stuff that they already HAVE! It’s hard to evaluate what the paid stuff is going to get for us—and then, there is that sneaking suspicion and worry that we’re paying for stuff we don’t need–or at least don’t need yet.
As I explained my blog to the Happiness Engineer, she turned me on to some internal WordPress Help files that I had missed related to learning SEO for us little guys, on the cheap.
I am learning so much from these pages and heartily recommend them.
Important Stuff I’ve Learned
The great myths of SEO get great coverage from the get-go. I learned that for all my angst about categories and tags, Google doesn’t really use them that much anymore in SEO–and FEWER and more SPECIFIC tags and categories are better than MORE. For an old-schooler like me, this is a jaw-dropping change. It IS good to have a few good ones, but my attempts to signal (madly) to the Google crawlers needs to calm the hell down. The post covers a few other SEO myths such as the idea that you need a (paid) expert: most SEO is common sense–though I would personally suggest that a good (free) tool can be super-helpful.
This post, SEO and Your Blog, goes over some of the same ground as the previous post, including the next great tip, editing your “slug” line to something short and easy. Currently WordPress uses the TITLE of your blog post. I like long, rambling titles, myself. It’s how I develop a strong, friendly voice that is “relatable.” Editing my slug line to something short and more descriptive is good for search engine optimization. The crawlers like that. You can find your “slug” line in the “More Options” part of your Posting Menus, which will be on the right of your screen.
Shorter “slugs” are better. However, the time to do this is BEFORE you publish (or VERY VERY SHORTLY after, if you’re forgetful, like me). For really old posts, you’re likely to break internal links on your site. Also, if people have already back-linked to you, then you risk breaking those backlinks.
More on this SEO for WordPress.Com tomorrow. I’ll also be covering plug-ins for SEO in the next week or so. Stay tuned. But for today, let’s look at what we can do without paying serious coin. ~Lola