In this walk-through of Moz’s Keyword Explorer, we’ve already looked at the making the first search; understanding the Keyword Suggestions, and now we’re about to cover the Search Engine Return Analysis page. We’ve gone back to the first page of search terms for “beginning blogging” and now we’re going to look at the third in that series of buttons on the upper right.
When we choose the SERP Analysis (or Search Engine Return Page), we get a sort of “descriptive list” on what we might find there. Our “blogging for beginners” search term has a SERP analysis page that looks a bit like this:
There is exactly one promoted blog post that’s used the Google Adwords technique of getting their post of the first page. It’s likely that the Featured Snippet is also from that same person. If I wanted to use Google Adwords, I might get a nice bargain there, who knows? If there were two or three, then this would be less attractive. A full explanation of all the possible things that might show up on that oh-so-wonderful first search page is provided by Moz in this single, very comprehensive post on “SERP Features.” It’s an interesting read and recommended for you knowledge nerds. 🙂
If there were NO Google Adwords on this page, this might be an opportunity to get my blog seen by well, paying for it. But no budget for me! 🙂 So what are the top sites?
Here I show the top three from a list of ten that Moz Keyword Planner gives us for free:
Page Authority, Domain Authority and all that stuff about RDs (no, not reality deviants)
And here we also see the KEY INGREDIENTS to success: Page Authority (how important is the page, according to the Google Algorithm), the Domain Authority (how credible is the domain, according to the all-mighty Google Algorithm) and number of Linking RDs to the page ITSELF (the number of “backlinks” from a single website or “Root Domain” ) and the number of RDs (backlinks) to the entire domain. (It’s hard to beat Hubspot, Lordy!) Note that the Page Authority Scores and Domain Authority Scores are out of a possible perfect score of 100.
Here’s a closer look:
Thus, all of my links back to the Moz website and all of its pages counts only as ONE backlink, because I’m using a single “root domain” (impractical-advice.com). Each unique page that I link to in the Moz domain counts toward the “Linking RDs to Page” count.
These, plus a number of other factors, count towards the “Page Authority” metric and to the “Domain Authority” metrics. That’s all for now, campers, I’m bushed. 🙂 Come back soon as I try to figure out WHAT keywords I should use and HOW TO PUT THEM INTO MY PAGE somehow, in a simple WordPress blog.
Ciao for now! ~ Lola