I have a personal Twitter account. Can’t I just use that for my brand? The short answer is sure, however . . . a Twitter account for your brand is highly recommended because it helps you connect to your readers–and your readers connect to YOUR BRAND.
Lola’s Wise Guide for Twitter
I created the @impracticaladvi account 48 hours ago. I have 33 followers in 48 hours. The reason is “follower parties.” I’ll get to that in a minute.
Guideline #1) Your personal account is about YOU.
Your Blog’s Twitter Account is about YOUR AUDIENCE. Don’t get confused.
Here on New Year’s Eve, lots of people are starting blogs, so my potential audience for impractical advice is out there. But! Let’s say, my blog was something like that Canine Fashion blog I mentioned in a previous post on the history of blogs and Twitter. Now, recall I said I had a food review blog before; lots of the people WHO FOLLOW my old account were interested in my FOOD-REVIEW-RELEVANT feed. If I start putting out a lot of dog fashion items, I might lose followers.
Or let’s say my New Audience came to my Twitter account and saw me posting jokes they don’t like, or following folks they don’t like, or putting out content that they just did NOT WANT. They might think twice about following me.
Remember David, Tobie, Marilyn and Duke? My four fictitious customer personas? I tweet for them especially. I want to provide them great content, to engage them, and encourage them to come to my blog and read the articles. I can tweet all kinds of material from other Twitter accounts, from the news, from Youtube or all over the Internet that I think they’d like to see. Having my own, audience-focused Twitter account improves my ability to reach them and give them the feed they want (which will include my blog posts).
Guideline #2) Research Your Niche on Twitter (to find good content for your Twitter-based Audience)
If I were doing the Canine Fashion Blog, I’d go to Twitter and use the search engine to find what’s there on #dogs. Suddenly I have people to follow (I love @dog_rates) and well, a whole lot of dogs stuff– and that is good, and I’ll follow them. But really I’m looking for people interested in dog fashion.
This my (fictious) blog’s audience. 🙂 A pampered customer and her equally pampered canines. I will call her Ava.
Photo credit: Best Running
Dog Fashion as a keyword on Twitter gets us a whole different, and more relevant return on our search.
Oh no! we may think. My blog concept isn’t important or special! There are all these other people doing Canine Fashion! Well, yes, you will have company, but that is a blessing. It means there is an audience out there. And you can niche down even further. Look what I found by searching on DACHSHUND FASHION.
More importantly, my (fake) Twitter handle @DogFashionista will have plenty of CONTENT for my customers (like Ava). I can follow ALL these people who will be talking about dogs, fashion, dog fashion, fashions for various breeds of dogs. . . and they’ll also give me ideas for things to write ABOUT in my BLOG. And as I tweet and retweet, I consider “What would Ava think? Would she like to see this in her feed?”
This bring us to:
Guideline #3) Make friends, follow, like and retweet. If your niche has follower parties and people follow-back–that’s a HUGE advantage. Participate!
Follower parties are organized (often by social influencers or seeking to be social influencers on Twitter) in order to rapidly grow one’s following–and also by “topic groups” that just enjoy chatting about the same things. Even in my Canine Fashion example, I was able to find a hashtag, #dogchat, that people are using to throw out interesting little bits and pieces about dogs.
The blogging community has a number of topic groups that revolve around the topic of blogs and blogging. #bloggerstribe (and its associated topic communities, #BloggingGals) are currently hosting a follower party. The rules for these are simple: Like and retweet the tweets using a given hashtag (such as #bloggerstribe) and FOLLOW people who are tweeting and retweeting using that hashtag.
In the roughly 2 hour period since I began writing this piece, I’ve gone from 33 followers to 40 followers. I tweeted once in that time, retweeted a couple of fun #dog tweets, but used the hashtag #bloggerstribe. Because it is a follower party day.
@BloggersTribe is a UK-based Twitter account that hosts regular comment and follower parties like this–an activity where people read each other’s blogs, post comments, and generally help out other bloggers.
Even my fictional Canine Fashion blogger, @dogFashionista, would benefit from this! Bloggerstribe is one of several accounts that encourage and support blogs of all kinds to get started and find their audiences.
It’s New Year’s Eve! Make your account and get started. Say hi to me by adding my Twitter handle, @impracticaladvi, in your tweet–and I will retweet and FOLLOW BACK! ~ Best wishes for a Happy New Year ~ Lola
Update: By 4 January, I had 100 followers. That’s right. From 87 total tweets and retweets. My followers outnumber my tweets.